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Tag Heuer

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The most important thing about Tag Heuer

Tag Heuer is one of the most famous luxury watch brands in the world. Particularly in motorsport, chronographs are particularly common at Tag Heuer. With models like the Monaco, Carrera and many more, Tag Heuer is an absolute classic in the luxury watch world. Founded under the name Heuer in 1860, the merger with the TAG Group did not finally take place until 1985. Heuer and Tag Heuer felt particularly at home in the world of chronographs: in 1882 the first patent for a stopwatch mechanism was registered, in 1916 they released the first chronograph with a hundredth of a second measurement and in 1983 even the first quartz chronograph with an analogue display. Until 1982, the company was still run by families, most recently by Jack Heuer. In 1999, the LVMH group, which also owns brands such as Louis Vuitton, Moet and many more, took over the company. A brand that can probably no longer promise motorsport: In addition to collaborations such as GULF or Martini, Tag Heuer has also been the official sponsor of Formula 1 again since 2025, replacing Rolex.

Tag Heuer kaufen: Carrera Date Tag Heuer kaufen: Carrera Date Tag Heuer kaufen: Carrera Date
Tag Heuer kaufen: Carrera Date

Tag Heuer models at a glance

Aquaracer

It is the diving watch from Tag Heuer and has been on the market since 1978. One of the last models developed by Jack Heuer, it was only given the name Aquaracer by LVMH in 2004. With the Aquaracer we have a water resistance of at least 200 meters, of course a unidirectional rotating bezel and the choice between a mechanical or quartz movement. Particularly known for its bright colors, the Aquaracer is not an unknown model in the watch scene.

Carrera

The Carrera is Tag Heuer's most successful collection to date and rightly so. The name Carrera originally refers to the Carrera Panamericana race in Mexico, which again shows the motorsport connection. Just like the great classic Monaco, the Carrera was brought to life by managing director Jack Heuer. The idea: A very easy-to-read watch for racing drivers. And there is another thing in common with the Monaco: the legendary caliber 11, one of the first automatic chronograph calibers in the world, was introduced in both models. To this day, the Carrera is still Tag Heuer's most popular model. Both due to the relatively low entry-level price in the luxury watch world, but also due to the minimalist design and the large selection of complications.

Formula 1

The first Formula 1 was presented in 1986, signifying Tag Heuer's connection to motorsport. The Forumla 1 collection stands for its colorfulness and was originally delivered with a plastic bezel. After the quartz crisis, Tag Heuer wanted to compete with the colorful watches from Swatch, albeit with a much higher level of workmanship. The world's most successful racing drivers, including Ayrton Senna, Kimi Raikkonen, Lewis Hamilton and many more, have already had Formula 1 on their wrists. To this day, the Formula 1 is available with either an automatic or quartz movement and usually features a date complication.

Monaco

In 1965, managing director Jack Heuer had big plans for the Monaco: the first chronograph with an automatic caliber. Heuer secured the rights for the case from Piquerez, the first manufacturer to build rectangular watches. Breitling, among others, was also involved in the project, but lost to Zenith with the El Primero by just a few weeks in 1969. Shortly afterwards, the Heuer Monaco was introduced with caliber 11, which achieved absolute cult status. However, not only because of the angular design, but also the horizontally centered totalizers and the crown, which was originally placed on the other side, were new. The most expensive hay ever auctioned was also a Monaco: on December 11, 2024, actor Steve McQueen's Monaco for $1,800,000, which made the Monaco in the film Le Mans 1970 an absolute success that continues to this day.

Tag Heuer kaufen: Carrera Date Tag Heuer kaufen: Carrera Date Tag Heuer kaufen: Carrera Date
Tag Heuer kaufen: Carrera Date

Tag Heuer movements

Caliber 5

The Caliber 5 is one of Tag Heuer's great classics. It is based on an ETA 2824-2 and comes with a power reserve of 38 hours and a date complication. It has already been installed in many models such as the Carrera, the Formula 1 and Aquaracer. It has been in use at Tag Heuer since 2014 and is still used today.

Caliber TH50-01 Solar

The TAG Heuer TH50-01 Solar caliber is a battery-operated quartz caliber. However, we don't have a standard quartz caliber here, as you can tell from the name: This movement is solar-powered via the dial. 2 minutes in the sun is enough to power the work for 24 hours. After 40 hours in the sun, the watch is charged for up to 10 months. This is made possible by a cooperation with the La Joux-Perret manufacturer.

Tag Heuer kaufen: Carrera Date Tag Heuer kaufen: Carrera Date Tag Heuer kaufen: Carrera Date
Tag Heuer kaufen: Carrera Date