The luxury watch brand par excellence: Founded in 1905 by the German Hans Wilsdorf, the Rolex brand is no stranger to anyone. In 2023, Rolex had a market share of more than 30% of all newly sold Swiss luxury watches. Unlike other brands, the name Rolex has no direct meaning, but was created from Wilsdorf's imagination. The Rolex crown as a trademark arose from the idea of breaking all successes with a Rolex. Like in 1927, for example, when Mercedes Gelitze swam across the English Channel with a Rolex Oyster around her neck, which of course still ran afterwards. On most dials you will repeatedly read the term Oyster, which means a water-resistant case of at least 100 meters.