The little Rolex? You could definitely call Tudor that, because Hans Wilsdorf (founder of Rolex) wanted to create an affordable alternative to Rolex with Tudor. However, inexpensive does not mean poor quality: For example, the Rolex Oyster case and the Rolex rotor were originally installed in the Tudor Prince. Tudor has existed since 1926 and, alongside Rolex, is the only watch company under the name of the Hans Wilsdorf Foundation and is therefore still a figurehead for quality and a very good price-performance ratio. Models like the Black Bay, Submariner, Pelagos and more have long been legendary in the watch world.